One of the most frequent requests we get is assistance with copywriting. The fundamentals of Search
Engine Optimization are wrapped around a cloak of Keyword
rich content generation.
Copywriting for search engines is not entirely like regular copywriting, but if your intent is to
get higher on the search engines, it is imperative that your copywriter understand your website
marketing and search
engine optimization strategies. The copywriter has to be "read in" on the keywords,
and must know the basics behind search engine rankings in
order to get your site the search
engine placement you need to sell your products.
The copywriter must delicately drop keywords into the text (although not at the frequency demonstrated
in this page) and must understand the best way to link one page to another. It is akin to the delicate
process of writing poetry - or writing a telegram. Every word counts (or at least ought to be considered).
Every sentence is an opportunity to place an item from your keyword
selection list (OK, I cheated a
little with that hyperlink), but I think you get the idea.
Ultimately, it is about keyword density. Different experts have different threshholds for the recommemded
amount percentage of text that should contain a keyword, and the percentage of text that should contain
hyperlinks. In fact, search engine vary in their preferences (so the different opinions are not that
far off track). If you break down all of the expert's opinions, though, you will find that there is
a certain amount of keyword linking that must be present in a web site in order to give keyword credibility
to that page.
Sure, it is possible that an untrained copywrite will "accidentally" add keywords. Indeed,
just writing about the benefits of your product will invaribly lead to a certain amount of proper keyword
within in the content of your description, but too often you see links requesting you to Click
Here. Copywriting is also very valuable in your email marketing campaign, since the amount of time you have
to catch spam weary customers is often very small. |
