Well if you got here, you probably clicked on one of my "Click Here" links. Of course,
if you got here via a search engine, I would be ecstatic (it would show that the search engine optimization
techniques for the keyphrase "Click Here" has paid off.
The point of the Click Here page is and example to show
how many people waste the opportunity for keyword
rich content via their hyperlinks.
Remember, search engines place a higher value of the words in the text of hyperlinks than just about
anything else (because that is a basic fundamental of human interaction -- your site is telling a person
exactly what they can expect to find if they freely explorer through your hyperlink structure). If
you recall, one of the principles of web page design is
Anticipation, which involves not surprising your viewer. If you look at the links in this text, you
should have a good idea what you are going to see when you click through them.
It is common sense, but often lazily applied to web sites. Think about it, which is better?
Learn more about Website Promotion
or
Click Here to see our Website Promotion page
Human web surfers will understand both of those, and are as likely to click through either link, but
the search engine spiders see the click here and catalog that phrase in their index for the page.
So, take this advice and write your keywords into your links better |
