Search Engine Optimization (SEO) is our bread and butter. SEO is a multi-million dollar business, but
unfortunately, most firms don't do it right. Most of the so called "Experts" only focus on the bare bones
of search engine optimization, and rely on tricks to demonstrate results to their clients. Often, those
tricks are temporary, superficial, and generally a waste of money.
To be accomplished correctly, SEO is a very time consuming task. To optimize a web site correctly
takes a lot of time. Web site optimization involves a well thought out search engine strategy that
is rooted in the fundamentals -- incorporating Web page
design principles that give
the viewer and the search engine exactly what they want to see. This involves proper coding for the
search engine spiders and the creation and management of content for the visitor (and the search engine).
At Firepower Promotion, we ensure that each page in a website has a purpose in the Search Engine strategy.
This strategy is focused on business principles (designed to provide the visitor with the sound content
they deserve) and keyword selection and placement. Writing the copy on the page to seamlessly include
the keyphrases determined in the detailed keyword selection process is as important to the viewer as
it is the search engine. |
We follow a meticulous process, rooted in military precision to ensure your website is optimized
to meet the needs of all of the major search engines. Our in-house checklist is performed in a professional
manner and our results are guaranteed.
The process is evident in our pages (and becomes clear to our clients in our SEO
Reports).
To design this site, we listed out the top 50 keywords, ultimately narrowing down to around 20 "top" keywords.
After the keyword selection phase, we rank ordered the keywords, set our navigation bar up to house
those keywords, and then created a page highlighting the virtues of each of the keywords. In fact,
if you were to look more closely at the code on this site, you would see that it is wrapped solidly
around the keywords. For example, this page is dedicated to Search Engine Optimization (indeed, most
of the site has SEO as a focus, but this is the page that is optimized best to that term). First, to
get to this page, you either found it in a search engine (which means we did well), or you had to click
on a link to get here. Every text link we have that comes to this page uses the phrase "Search
Engine Optimization" (don't click that link, it will just come back here). The title of the
page is "Search Engine Optimization", the first keyword on the page is "Search Engine
Optimization",
the main header of the content section also uses our targeted phrase. The very first sentence of the
paragraph text (the <p>) contains the keywords and we even have comments on this page which also utilize
the phrase. A subtlety that we have added is the text to the right of the word "navigation" (near the
top left of the page) also has the keywords, so that when spiders come to the site, the first "readable"
words they see are the keyphrase.
The goal is to let the search engines (and you the reader) to know exactly what this page is about.
We are not trying to "Trick" the search engines by stuffing keywords into the page. In fact,
every place that we use search engine optimization, it is used in a sentence format, using proper grammar.
This is part of the difficult process of copywriting. You have to know when to and where to include
your keywords. For instance, to get people to our page on Search
Engine Rankings, we have several inter-website
links to the page, each one using the same keyphrase. Sometimes in writing, we might be tempted to
say, "If you want to get high rankings in the search engines, you need to use our service." A
better way of saying it is, "If you want high search
engine rankings, you need to use our service." Hopefully, you can see the care that must go
into writing the copy on your site to optimize your keywords. In a way, it is like poetry - you have
to evaluate each sentence and see if there is a better way to write it (and if it is possible to include
a hyperlinked keyphrase to additional relevant content on your web site).
In the setup and evaluation of a site, after I have completed the Keyword
Selection process, I typically
set aside one hour per keyword at the beginning. This hour is used to evaluate the merits of the keyword
(or keyphrase), and to assist in the rank ordering of the keywords. The rest of the hour involves writing
200 - 500 words around the keyword (and listing complementary or adjoining keywords). When I get around
to creating the page, I also spend a period of time making sure the page title, description and keywords
all include proper utilization of that keyword. Additionally, I put it in header tags, comment tags
and alt tags (as required). You can see that it is a meticulous process - but that is what Search Engine
Optimization is all about. |
