At Firepower Promotion, we know how important getting high search engine rankings are to your business.
Sales rely on visitors and the visitors have to come from somewhere. There are many ways to pay to
get visitors (PPC, targeted advertisement, banner advertisements, RSS feeds, Blog postings, high quality
reciprocal links, inbound links with key search terms), but the best way is the "free" way.
Research indicates that most people choose the top 5 responses exponentially more than the results
that fall off of page 1.
Our proprietary tools are designed to examine every page based on the current search engine algorithms
implemented by the major search engines. If you want to be #1 on Google, there are different components
that need to be added (compared to wanting to be #1 on Yahoo or #1 on MSN).
Getting these top search engine rankings is accomplished by the following formula:
Top 10 = (Time * (Content + Coding)) + Money)
You can adjust some of the variables to get higher (time is the one that is hardest to manipulate
- although not impossible). Where we come in is the content + coding (which, when multiplied by time,
carry the biggest significant human factor to make a page appear high on the search engines).
So, where
does money come in. How can you get higher on search engines with money? In some ways, money must be
spent to accurately code and create the keyword rich content. But, discounting that, there are obvious
ways to spend money to get results in search engines. For instance, given an unlimited amount of funds,
you could find a bunch of high ranking sites and pay them to put your link on their site. That is just
one example (and a demonstration of the extremes that people will go to in order to get higher rankings).
We can manage campaigns like that, as well as other techniques (if your marketing budget allows for
them).
But money is not a multiplier, just an addition (which means that the payoff is not as big when compared
to the Time or the Coding + Content variable). |
